Purpose-driven organizations place a higher purpose at the center of their operations. While making a profit is still important, it does not become the sole focus of the organization. Instead, the organization is driven by a deeper sense of meaning and purpose, which inspires and motivates employees, customers, and other stakeholders.

Purpose-driven organizations are fit for the future because they are resilient, adaptable, and able to navigate the complexities of a rapidly changing business environment. They are innovative, constantly seeking new ways to create value for their stakeholders, and have a collaborative culture that fosters creativity and innovation.

In a purpose-driven organization, all employees are aligned with the organization’s higher purpose, and they work together towards a common goal. This creates a sense of community and belonging, which leads to higher levels of engagement, commitment, and job satisfaction.

Purpose-driven organizations have a positive impact on society and the environment, making a difference beyond their immediate business operations. They are committed to creating value for all stakeholders, including employees, customers, suppliers, and the wider community.